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  • Writer's pictureNuno Moreira da Cruz

Sense of purpose

Updated: Feb 21, 2019

I truly believe this letter ("Sense of Purpose", sent early this year) from Larry Fink (CEO Black Rock) stands out as one of those defining moments that definitely shapes a new future for business environment and drives the concept of Purpose into the strategic agenda of most Corporations around the globe.

As somebody said "When Black Rock ($7 trillions assets, sort of twice the GDP of Germany...) speaks, the world listens".

Highlighting one of the statements: "Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Companies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate".   



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