responsible business 

cREDO

  • I BELIEVE LIFE IN OUR PLANET, IN THE LONG RUN, IS BECOMING UNSUSTAINABLE IN A VARIETY OF AREAS (RANGING FROM ENVIRONMENT TO HUMAN RIGHTS, FROM ETHICS TO GENDER AND RACE INEQUALITIES, FROM POVERTY TO LABOR CONDITIONS)

  • I BELIEVE SIGNIFICANT PROGRESS, IN RECENT DECADES, HAS BEEN MADE IN MOST OF THOSE AREAS BUT THE CHALLENGES AHEAD WILL BELITTLE THOSE IMPROVEMENTS

  • I BELIEVE AWARENESS OF THESE REALITIES AND RECOGNITION OF THE UNSUSTAINABILITY IS BECOMING, TO A VERY LARGE EXTENT, GLOBALLY ACCEPTED

  • I BELIEVE GLOBALIZATION AND TECHNOLOGY WILL CONTINUE TO EXPONENTIALLY ENHANCE THIS CONSCIENCE

  • I BELIEVE RISING AWARENESS AND ASSOCIATED PRESSURES ARE NOT A FAD BUT AN UNSTOPPABLE MACRO TREND

  • I BELIEVE CORPORATIONS HAVE A KEY ROLE TO PLAY, IN THE SENSE THAT THEY HAVE THE SKILLS, RESOURCES AND PROCESSES TO HELP DEAL WITH THESE CHALLENGES

  • I BELIEVE CORPORATIONS ARE THERE TO CREATE VALUE

  • I BELIEVE FUTURE VALUE WILL ONLY BE CONSISTENTLY ACHIEVED WHEN DEMANDS OF KEY STAKEHOLDERS ARE MORE BALANCED

  • I BELIEVE THE PREDOMINANT RELEVANCE OF SHAREHOLDERS’ INTERESTS WILL DECREASE IN THE OVERALL CONTEXT OF CORPORATIONS’ STRATEGIES

  • I BELIEVE CORPORATIONS SHOULD NOT CHANGE THEIR BUSINESS MODELS BUT ADJUST THEM TO THESE NEW SOCIETY REQUESTS

  • I BELIEVE CORPORATIONS SHOULD INCORPORATE SOCIAL AND ENVIRONMENT CONCERNS IN THEIR STRATEGIES, WHERE EVERY RELEVANT INVESTMENT DECISION SHOULD INCLUDE THE "RESPONSIBLE BUSINESS" CASE FOR ACTION

  • I BELIEVE CORPORATIONS NOT SEIZING THE OPPORTUNITY NOW, WILL HAVE A HARD TIME SURVIVING

  • I BELIEVE THESE GROWING NEW CHALLENGES IMPLY THAT CUSTOMERS (AND STAKEHOLDERS IN GENERAL) WILL NO LONGER BE MERELY WILLING TO BUY PRODUCTS AND SERVICES BUT TO BUY “SUSTAINABLE PRODUCTS AND SERVICES” (IN THE HOLISTIC SENSE OF THE CONCEPT)

  • I BELIEVE THE BUSINESS CASE FOR ACTION IS HARDLY QUESTIONABLE

  • I BELIEVE THAT, IF BUSINESSES DO NOT FOLLOW THESE NEW SOCIALLY RESPONSIBLE TRENDS BECAUSE IT’S THE RIGHT THING TO DO, THEN THEY SHOULD DO IT BECAUSE IT’S GOOD FOR THE BUSINESS