• Nuno Moreira da Cruz

Link Corporate goals to UN SDG



Linking business goals and strategic milestones to the UN SDG (Sustainable Development Goals) is a very interesting way of making clear how Corporations are incorporating these “planetary” challenges into their strategies. Many Companies are starting to do it since it helps shaping the internal debate and put the focus of external communication on the right arena. Setting business strategy and transforming markets in line with the UN Sustainable Development Goals provide a viable model for long-term growth, and it is a great way to show commitment towards Sustainability. Unilever is a great example as per images attached

(https://www.unilever.com/sustainable-living/values-and-values/) .