• Nuno Moreira da Cruz

DEBATING "RESPONSIBLE BUSINESS" AT GRUPO MELLO




It was a pleasure to conduct a session on "Responsible Business" (RB) for the Grupo Mello (Planning & Control and Innovation teams). We covered topics like:

a) what is the definition of RB, its holistic sense;

b) how did we get here;

c) the business case for action;

d) the main trends likely to shape our future.

We got as deep as discussing (as shown in the photo) the metrics IWI (Integrated Weath Indicator) vs GDP. Great team and great questions asked.